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Marketing

Bachelor's Degree

Next program start date

February 15, 2021

Finish in as few as

18 months1

Learning includes

  • Online
  • Campus Support and Resources
  • Flex Choice®

At Rasmussen College, we understand the changes in the digital economy and infuse digital concepts throughout the curriculum for the world we live in today. Through market-relevant courses, you’ll learn about traditional and online marketing channels, market research, public relations, Search Engine Optimization (SEO) and product management to help you become a successful marketing professional. This online Bachelor's degree in Marketing is available with Flex Choice®, which allows you to combine traditional online coursework, self-directed assessments and competency-based suncarat.cncation—the best of all worlds, so you can receive credit for what you already know.

You can choose one of two specializations in the online Bachelor's degree-completion program—Digital Marketing or Sales Management—to enhance your skills in a particular area of interest. The Digital Marketing specialization is great for students passionate about digital advertising, social media and creative content. Specializing in Sales Management will help you develop sales strategies and utilize integrated marketing campaigns.

Plus, with our accelerated Master’s pathway you can take one MBA course as part of your Bachelor’s program—at Bachelor’s tuition rates. That saves time and up to $1,600 on your MBA.5

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After this credential

What Will I Be Prepared to Do When I’m Done?

Pursue Industry Certification

To enhance your resume even further, coursework in this program provides you with the formal suncarat.cncation to be eligible to pursue the American Marketing Association (AMA) Professional Certified Marketing (PCM®) certification. You may also be eligible to sit for the Certified Associate in Project Management® (CAPM®)3 exam and the Project Management Professional® (PMP®)4 certification exam through the Project Management Institute. All of these are highly valued by employers.

Promote Active Marketing

Through versatile digital advertising, knowledgeable content creation and SEO utilization in our Marketing program, you will be able to actively help drive customer engagement and growth.

Pursue Potential Job Growth

According to the Bureau of Labor Statistics (BLS), the projected job growth potential between 2018 and 2028 for marketing managers is 8%.2 An online Marketing degree from Rasmussen College can help set you up for success in this growing field.

Take the Next Step—Talk to Us!

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Request More Information About Our Marketing Program

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  • Program Details and Applying for Classes 
  • Financial Aid and FAFSA (for those who qualify)
  • Customized Support Services
  • Detailed Program Plan

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Skills

What Skills Will I Gain?

Digital Advertising

Digital Marketing Specialization

Use innovative and accurate digital advertising to build a brand image that highlights an organization’s unique strengths and value proposition.

Search Engine Optimization (SEO)

Digital Marketing Specialization

Employ SEO marketing strategies and techniques to effectively advance your business’ marketing initiatives for engagement and conversion.

Build Marketing Campaigns

Sales Management Specialization

Gain a comprehensive understanding of marketing campaign execution, utilizing creative marketing solutions that integrate both traditional and online marketing channels.

Sales-Focused Communications

Sales Management Specialization

Utilize your knowledge of key concepts related to the interpersonal, value-added customer communication process within professional sales, focusing on relationships, products, customers, presentations and ethics.

business woman holding tablet meeting with business man
Turn your passion for marketing into an exciting career with market-relevant curriculum and hands-on experience.

Sample Courses

What Types of Classes Will I Take?

    Advanced Principles of Marketing

    • GEB 4410
    • Online
    • 4 Credits

    Examines developing, designing and implementing marketing programs, processes and activities. Key areas of focus include capturing market insights, brand building strategies, market segmentation and delivering and communicating value.

    Visual Marketing and Social Media

    • Digital Marketing Specialization
    • MAR 4316
    • Online
    • 4 Credits

    Introduces higher levels of social media strategy and execution, including campaign development, incorporating the use of effective visual marketing and addressing crisis communication.

    Sales Promotion, Analytics and Forecasting

    • Sales Management Specialization
    • MAR 4532
    • Online
    • 4 Credits

    Studies short-term tactics to boost sales, increasing demand and visibility through sales promotions and analyzing trends to predict future events. Focuses on creating value for the consumer and supporting organizational goals and objectives.

23 Courses to Complete

90 Credit Hours

Estimate Your Tuition

Estimate Your Tuition

Rasmussen College is committed to making suncarat.cncation more affordable for all students. Our tuition estimating tool can help you visualize the cost of your degree and see what savings opportunities are available to help you achieve it.

Estimate Your Tuition

Estimate Your Tuition

Enrollment

What Should I Know Before I Enroll?

Entrance Requirements

To be considered for admission, students must hold a conferred Associate’s degree from an accredited institution as recognized by the Department of suncarat.cncation, or students must have successfully completed 60 quarter or 40 semester credits with a grade of C or higher.

Talk to an admissions advisor

Transfer Student

We believe in giving credit where it’s due. You can get an estimate of your transfer credits without an official transcript in one business day (on average). Talk to an admissions advisor today or explore our Transfer Policy page for our seamless credit policies designed to maximize credits, potentially save money and expedite graduation.

Visit our Transfer Policy page

Help Paying for College

Higher suncarat.cncation should be a manageable investment. Talk to an admissions advisor and learn how these programs can make it more affordable with Flex Choice® learning options, loans and grants, scholarship opportunities and corporate and military discounts.

Learn more about Flex Choice

Class Locations

Where Can I Find Online Marketing Courses Near Me?

At Rasmussen College, we want our courses to be available on your schsuncarat.cnle, not the other way around. Select programs are available for enrollment through a specific campus and nationally online, but students complete the courses online and are able to utilize online and on-campus support and resources. See below to find out where you can find an online Marketing program near you.

  • Online

    Online Learning

    While students will be completing the classes online, they can enroll online or through their nearest campus. Select a state to see what specific campuses may be available for enrollment.

  • Florida

    Florida Campuses

    This is an online program, but students can enroll at one of these campuses.

    Rasmussen Fort Myers campus building

    Fort Myers Campus

    9160 Forum Corporate Parkway
    Suite 100
    Fort Myers, FL 33905

    Explore This Campus

    Rasmussen Land O' Lakes - East Pasco campus building

    Land O' Lakes/East Pasco Campus

    18600 Fernview Street
    Land O' Lakes, FL 34638

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    Rasmussen New Port Richey-West Pasco campus building

    New Port Richey/West Pasco Campus

    8661 Citizens Drive
    Suite 300
    New Port Richey, FL 34654

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    Rasmussen Ocala campus building

    Ocala Campus

    4755 SW 46th Court
    Ocala, FL 34474

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    Rasmussen Orlando campus building

    Orlando Campus

    385 Douglas Avenue
    Suite 1000
    Altamonte Springs, FL 32714

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    Rasmussen Tampa-Brandon campus building

    Tampa/Brandon Campus

    4042 Park Oaks Blvd
    Suite 100
    Tampa, FL 33610

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  • Illinois*

    Illinois Campuses

    *This program is offered online in Illinois. 

    Rasmussen Aurora campus building

    Aurora/Naperville Campus

    2363 Sequoia Drive
    Aurora, IL 60506

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    Rasmussen Mokena Tinley Park campus building

    Mokena/Tinley Park Campus

    8650 West Spring Lake Road
    Mokena, IL 60448

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    Rasmussen Mokena Tinley Park campus building

    Rockford Campus

    6000 East State Street 4th Floor
    Rockford, IL 61108

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    Rasmussen Romeoville campus building

    Romeoville/Joliet Campus

    1400 West Normantown Road
    Romeoville, IL 60446

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  • Kansas

    Kansas Campuses

    This is an online program, but students can enroll at one of these campuses.

    Rasmussen Kansas City-Overland Park campus building

    Kansas City/Overland Park Campus

    11600 College Boulevard
    Suite 100
    Overland Park, KS 66210

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    Rasmussen Topeka campus building

    Topeka Campus

    620 SW Governor View
    Topeka, KS 66606

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  • Minnesota

    Minnesota Campuses

    This is an online program, but students can enroll at one of these campuses.

    Rasmussen Blaine campus building

    Blaine Campus

    3629 95th Avenue NE
    Blaine, MN 55014

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    Rasmussen Bloomington campus building

    Bloomington Campus

    4400 West 78th Street
    6th Floor
    Bloomington, MN 55435

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    Rasmussen Brooklyn Park campus building

    Brooklyn Park/Maple Grove Campus

    8301 93rd Avenue North
    Brooklyn Park, MN 55445

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    Rasmussen Eagan campus building

    Eagan Campus

    3500 Federal Drive
    Eagan, MN 55122

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    Rasmussen Lake Elmo campus building

    Lake Elmo/Woodbury Campus

    8565 Eagle Point Circle
    Lake Elmo, MN 55042

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    Rasmussen Mankato campus building

    Mankato Campus

    1400 Madison Avenue
    Mankato, MN 56001

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    Rasmussen Moorhead campus building

    Moorhead Campus

    1250 29th Avenue South
    Moorhead, MN 56560

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    Rasmussen St. Cloud campus building

    St. Cloud Campus

    226 Park Avenue South
    St. Cloud, MN 56301

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  • North Dakota

    North Dakota Campuses

    This is an online program, but students can enroll at one of these campuses.

    Fargo Rasmussen campus building

    Fargo Campus

    4012 19th Avenue South
    Fargo, ND 58103

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  • Wisconsin

    Wisconsin Campuses

    This is an online program, but students can enroll at one of these campuses.

    Rasmussen Green Bay campus building

    Green Bay Campus

    904 South Taylor Street
    Suite 100
    Green Bay, WI 54303

    Explore This Campus

    Rasmussen Wausau campus building

    Wausau Campus

    1101 Westwood Drive
    Wausau, WI 54401

    Explore This Campus

  1. Completion time is dependent on transfer credits accepted and the number of courses completed each term.
  2. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, [career information accessed May 1, 2020] www.bls.gov/ooh/. Employment conditions in your area may vary.
  3. Certified Associate in Project Management and CAPM are registered trademarks of Project Management Institute, Inc.
  4. Project Management Professional and PMP are registered trademarks of Project Management Institute, Inc.
  5. Time and cost savings depend on the eligible student enrolling and completing both the Bachelor’s and Master’s degree at Rasmussen College through the accelerated Master’s pathway program. The Master of Public Health degree program is not available to residents of CA, CT, IL, NY, and RI. Please speak to an admissions advisor for details.
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